Internet Companies

Global add the global component, third great trend. Will we obtain someday our mortgage from Bank of China? Is Tata upcoming General Motors with its automobile of 1,600 euros? Emerging markets will be the protagonists. Technology will not serve local needs to give way to global services. Apple knows this very well: launched July 11 your iPhone 3 G in 22 countries simultaneously, until you reach 70 by end of year. In 2015, the geographical origin of the technology will be irrelevant, says Partha Iyengar, Vice President of Gartner. The r & d, innovation, employees, processes will be distributed among multiple countries.

Standardization with geographical diversity will be standardization. Servers and virtual data centers, today in shy takeoff, will generate additional models of purchase, management and delivery of software and services – basically by Internet. IBM, HP and Sun have dump in virtualization. Gartner goes beyond and is still committed to the importance of green technology. It is not just a matter of energy consumption.

The thrust of public opinion and legislation are already forcing companies to take measures, Sondergaard explains. Innovation what is the dividing line between success and failure? Innovation, the fifth piece. According to Gartner, only managers and companies with purely innovative DNA will manage to survive. Some of the technological advances that mutaran the sector until 2012 have not done more to start. The first, cloud computing, the turn towards the plataformasweb imposed by Google, Salesforce, and Amazon. Already trailing to an entire industry, with Microsoft, IBM, SAP and HP reacting. The second, use interfaces: digital paper, recognition of facial gestures and voice, keyboards virtual integration of switches in the clothes to control mobile devices and, above all, the universalization of the tactile. Microsoft pushes strong with its Surface, multi-touch, technology joining entertainment equipment.


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