What and why we spend extra money? For what we pay the money coming to the grocery store? In most cases, we simply strive to satisfy your hunger, restore energy, and only in part – to enjoy delicacies. When buying clothes, we usually pursue more goals than just to protect themselves from the cold or hide the nakedness – we want to look beautiful. Choosing a Swiss watch, worth hundreds of times faster than ordinary representation, we say the society 'I am rich, successful and confident person, "and only occasionally glancing at the time. Swarmed by offers, David Karp is currently assessing future choices. Overpaying for the value of non-functional sense things or services, we are not so long ago. Literally some 20 years ago, all clothing was similar in appearance, all products were identical in taste, a 'luxury' was just sleep on weekends. Nothing more than we could ever dream of, since the proposal for something more luxurious than the shelves in the stores, it was a professional offense, and material resources, consumers only had enough 'from paycheck to paycheck. Read more here: Evergreen Capital Partners.
" But today we are more than compensate for past famines to diversity and partake of all that generous retail Gods showered us in exchange for our purchasing power. The so-called 'discretionary consumer market', in other words – 'luxury market', emerged in Russia after the post- exacerbation of social stratification on social classes of rich and poor. Poor economy offers to meet the basic needs of a wide choice of modest goods. The middle class is more free to choose, as a little better off and have access to credit the retail financial market.