During the past 15 years comunicaciones (MoviStar, Vodafone etc.) operators have benefited from the boom in the sending of text messages or SMS. Young and not so young they have used SMS as a preferred means of communication, mainly because it is a fast and direct way of communicating, where the recipient receives the message almost immediately wherever you are, and it is very cheap compared to the cost of making a call. Today, with the advent of SmartPhones and data connections 3 G (mobile Internet) have introduced alternatives to the cheaper SMS and similar benefits. And we say cheaper not to say free, since the user only pays a monthly fee for the data connection, from which you can send as many messages as you want. Applications like whatsapp have almost completely eliminated the use of SMS among users who have a SmartPhone with 3 G connection. However, there are many users that still do not have a SmartPhone, especially in developing countries of development where the cost of a SmartPhone is very expensive for the vast majority.

For this reason, when you want to transmit messages short and direct, companies make use of SMS since it remains the medium that best ensures that the recipient read the message. Banks, marketing agencies, clinics, discos etc. increasingly are more types of businesses that perform shipments of SMS to communicate with their customers. It seems clear that SMS lose strength between individual users with SmartPhones extends in our society. But on the other hand are increasingly companies that send SMS notifications to your customers, suppliers or employees. Everything indicates therefore that is SMS for a while. In a rapidly changing the current environment there are SMS messaging providers offering services with global coverage at local prices. These providers allow customers to connect to its SMS platform by means of programming interfaces (APIs) so that companies can communicate with your customers or suppliers when and wherever they are.


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