RBC Capital Markets

Recently came to light a study by RBC Capital Markets firm and ensures that 75% own or use mobile phones (5,113 million). Mobile phones are the most used in the world, over Internet technology, computers and fixed telephone lines. In their study, RBC does not include smart phones in this figure. In contrast to this very high penetration, the segment of smartphones and tablets, devices with higher growth in the last 2 years, it is still incipient, with 5.7% (as for the tablets, only reaching 0.3% of global penetration). As shown in the graph, 394 million people have a smartphone or a tablet, 1,270 million have a PC, and Internet reaches 2 billion users. The study also ensures that 555 million used broadband and 5.113 million are mobile phone users. Last December, the firm Harris Interactive estimated that by 2014, 1 in 5 Americans will be a tablet and the trend seems kept to the other countries of the world. The iPad, this week presented the second version, is the best-selling device between the new category of tablets, with 15 million units in 2010.

However, the potential for growth that has the market is very wide for companies like Google and RIM, says RBC, the firm that evaluated the behavior until the end of 2010. On the other hand, the author of the study, Mike Abramsky, assured that the reign of Apple will not remain for a long time. According to him, to 2014, Google will lead the tablets with a 40% market and Apple will reach 34%, Furthermore, Microsoft achieved a 13%, BlackBerry 8%, and the remaining 5% will be for HP webOS. Latin American, among the most engaged with the cell phone.Regarding the number of users of mobile telephony in the world, Latin America is one of the leading regions in cellular penetration. Argentina and Chile are in the top 15 countries with the highest penetration of telephones cell phones, with more than 120% (this means by each inhabitant on average more than 1.2 phones). Brazil is also close to 110%, while Venezuela, Peru and Colombia are on track to 100%. However, these countries are far from some Europeans and Asians, such as Montenegro, Hong Kong, Arabia Saudi, Italy and Russia, exceeding 150%. Latest Superintendence of industry and commerce, the report virtually the percentage was approaching 93%, and must already have increased in these past 6 months.


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