Providers must ensure positive conversation piece: 7 tips for a successful guerilla marketing. What is guerrilla marketing? An offensive marketing of the surprises is behind this martial-sounding term. Guerrilla marketing relies on brain instead of budget on big ideas for small purses. Guerrilla marketing as a weapon was originally developed for companies with tight advertising money in the fight from the ambush against the greats – hence the name. It is now used even by world brand with unconventional methods attention to achieve, to stimulate public discussion and to provide word of mouth.
The image of Linford Christie is legendary with the eyes of the PUMA on the occasion of the presentation of sports equipment for the Olympic Games in Atlanta. The photo with the logo of the sports article manufacturer contact lenses went around the world and achieved an interest that was never possible with traditional advertising to a fraction of the cost. Well-made guerrilla marketing promotions are creative, courageous and brash, loud and rebellious, ideally downright spectacular. They are surprising and often unannounced out of nowhere and then disappear. You polarize and bring into the conversation. You like it or you like them not the main thing, to talk about it. e first to reply. Their effect is usually more emotional nature and thus also more sustainable than conventional advertising. Tribis, a Swiss dog school Bubikon drew attention to itself, for example, as follows: when dog owners returned to their dog tethered outside the store after shopping, she got a scare.
Your four-legged friend had a fabric scrap between the teeth looked like a piece of trouser leg. Only on closer inspection they could read on the denim: lucky, which is advertising only a shred. If you have doubts about the manners of your favorite but seriously, it is time for an appointment with us.\” The response was tremendous. In a very short time, the courses were fully booked, so that the action had to be stopped prematurely.