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GIATA launches again iPhone app with exhibition and Conference plan by the world’s largest travel fair in Berlin, March 05th, 2010 – free and useful: the “ITB mobile Guide” is an iPhone app with the complete list of exhibitors and the comprehensive plan of the Conference. To the world’s largest travel fair in Berlin (10-15 March 2010) GIATA together with Tourias starts the application in the second year in a row. The “ITB mobile Guide” is available on the AppStore from Apple or Mobile free of charge. “Dier strong increase in the number of users shows that the?””ITB mobile Guide” is obviously very useful and a prime example of successful marketing in the mobile Internet “, says Remzi Aru, Managing Director of GIATA mbH. The application has been created in collaboration with the TOURIAS mobile and further developed.

The “ITB mobile Guide” is available in German and English available. The ground plan of the Messe Berlin and the complete list of exhibitors is available. “You can display a selected exhibitor on the map and all the important data to the company” retrieve”, so the Aru. “So is the app like a navigation device for the ITB Berlin.” Also a visitation schedule can take on the “virtual market place” of Messe Berlin on your own Smartphone. Awkward visit lists “are so yesterday”, so Aru. All special events and the extensive Congress programme are available at any time.

In addition, the “ITB mobile Guide” offers important tourist information Berlin, including tips on travel, shopping, and restaurant information. “The?ITB mobile Guide”is constantly being updated. Therefore you should update the app again before the visit of trade fair this is of course free of charge,”advises Aru. The makers of the “ITB mobile Guide” offer with the “TOURIAS tips & deals HotelGuide” an innovative solution for hotels that want to win new guests about its own Smartphone app. The hotel app is available already from 99 euros a month and found strong demand. About GIATA: The GIATA mbH in Kassel founded in 1996 and today is headquartered in Berlin with over 160 employees. Shareholders are three individuals from Germany, as well as the Sabre Holdings (Dallas/United States). GIATA is internationally as a digital-content supplier for travel deals of tourism service providers. More than 18,000 customers include well-known companies such as TUI, Thomas Cook, Hotelopia, ITS, FTI, Alltours, oger Tours, Expedia, Opodo and Lastminute.com. In addition, GIATA ensures distribution of image and text data of the 220,000 hotels distributed by the organisers via the Internet in over 18,000 travel agents in all major CRS/GDS (Amadeus, Sabre, Worldspan, Galileo), as well as all relevant Internet booking engines and major travel portals. Since November 2006, GIATA provides over 31,000 Hotelbschreibungen (texts in eight languages) as well as fact-sheets (in 22 languages) and hotel images via XML. The “multilingual Hotel content” will be presented for example on hotelopia.com. More information: goto/mobile_hotelguide_de good news – personal PR services Carsten Hennig high pasture 8 20259 Hamburg 040414311692 press contact: good news – personal PR service Carsten Hennig high pasture 8 20259 Hamburg 040 414311692

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