Month: June 2019

As Online Merchants Increase Revenue

New study appeared who wants to succeed in e-commerce to online marketing and Web Analytics and optimisation, needs attention by means of appropriate marketing measures on its online offering and also try to retain its customers in the long term. Whether advertising, the sending of newsletters or participate in social networks for an online dealer actually pays or whether its own offering meets the wishes of the customer, Web controlling solutions can show. “The aim of the study so online retailers increase revenue” it is, therefore, to identify current trends and developments in the areas of online marketing and Web Analytics and optimisation in the E-Commerce and provide merchants with an overview of the issues raised. To identify the trends and to raise the Status quo, a multi-level questionnaire was developed which was filled in and then evaluated by online retailers. Selected results 18% of retailers use no marketing activity to promote their website, as well as customer loyalty.

While the search engine optimization (SEO) and advertising (SEA) are currently the most commonly used marketing measures, the newsletter, as well as the participation in social networks show the greatest growth potential. In addition, have the best cost-to sales ratio from the dealer perspective the search engine marketing and the newsletter. But less than 40% of retailers can understand so far the success of marketing activities. So, the largest challenge in marketing from a distributor perspective in addition to the identification of keywords is the measurement of success of individual marketing campaigns. Nearly two-thirds of the German online retailers use currently a Web-controlling-solution. The three most important properties of a solution are a high usability, a fast and timely analysis, as well as compliance with the German data protection from a merchant perspective. However, many traders have still need to catch up at some data protection measures, to meet the requirements of German data protection.

District Association

In the District of voice 112 Dachau of direct candidate AXEL MENDE is especially nervous the CSU. Their local Paladins strive their Chairman Huber option disabled to please. The municipal administration of Haimhausen has the District Association of the left. communicated by a municipality employee leave, that the billboards of the party in the municipal area are to remove. This statement came from the Mayor, who himself was just on vacation. The publicly listed billboards in the municipality will be used for the posters, please.

Asks Mayor Peter Fajardo (CSU) while care should be taken that not always the same party is sealed up, because it is tight on the surfaces. Only 8 poster locations available are for 12 Parties. The Huber proclaimed crusade “against the left looks or it is the fact that the candidate of the CSU, Mr. Bernhard Seidenath – member of the Council and in the district, spokesman of the Bavarian Ministry of Social Affairs and first Chairman of the local CSU – has his residence there? THE LEFT. in any case, is their right can perceive on election campaign and intimidated neither Huber nor by the municipal administration of Mr Peter Fajardo. Screams from these operations to lose the naked fear of the former Christian social CSU of this time besides the actual majority in the State of Bavaria also the majority in the Parliament, because that depends on not insignificantly, whether the left the non-voters can motivate and indents in the Landtag.

In the town of Dachau, the District Association notes targeted attacks on left posters and billboards. These vandals are Harding and Haderthauers cases against the left. encouraged and confirmed. Politicians know that experience and therefore one can not speak of an ill-considered choice of words. Direct party candidate that thinks left: Petty disabilities, vandalism and polemical agitation against the left are no sign of democracy ability and a shame for the players. The citizens will know to such behavior.